Dear fellow crafters,
I saw a TV show last month that was really interesting. The main topic was about marketing and the commentator was talking about retail stores that used social media to sell their products as opposed to staying a “brick and mortar” store.
Years ago, a mall had one or two major retail outlets like J.C. Penney’s or Macy’s at either end and smaller specialty stores in the middle. Now we see giant retailers are getting smaller or going completely out if business -,i.e. Caldor’s for instance.
The advent of selling on the internet doomed many of the stores we used to love to shop in. If you’re of a certain age, you appreciate the ability to touch, feel and buy an item in the same moment.
Now that experience has evolved into an “in store “experience like the net. Catalogs that can be opened with a flick of your stylus, size charts, reviews are all at your fingertips and some items can be shipped to your store for you.
Some of my favorite craft stores that sell on the internet are Michael’s, Hobby Lobby, Joanne’s, A.C. Moore, Ben Franklin and Blick Art Materials.