Dear fellow crafters,
I saw a TV show last month that was really interesting. The main topic was about marketing and the commentator was talking about retail stores that used social media to sell their products as opposed to staying a “brick and mortar” store.
Years ago, a mall had one or two major retail outlets like J.C. Penney’s or Macy’s at either end and smaller specialty stores in the middle. Now we see giant retailers are getting smaller or going completely out if business -,i.e. Caldor’s for instance.
The advent of selling on the internet doomed many of the stores we used to love to shop in. If you’re of a certain age, you appreciate the ability to touch, feel and buy an item in the same moment.
Now that experience has evolved into an “in store “experience like the net. Catalogs that can be opened with a flick of your stylus, size charts, reviews are all at your fingertips and some items can be shipped to your store for you.
Some of my favorite craft stores that sell on the internet are Michael’s, Hobby Lobby, Joanne’s, A.C. Moore, Ben Franklin and Blick Art Materials.
Dear Fellow Crafters,
When I was getting ready to retire from my “day job” as a Senior Customer Service Rep for a large manufacturing firm, my co-workers started asking me which craft stores I shopped in. Now, they all knew I rubber stamped and die-cutted (is that a word?) because they had received greeting cards over the years. They didn’t really know where I shopped. My guess at the time (which proved correct) was that they wanted to give me some gift cards.
I think we all have had that experience. My favorite “Brick and Mortar” stores are (in no particular order) are Joanne, Michaels, Hobby Lobby and A C Moore. Each of these stores carry different inventory. For instance, my local Michaels, doesn’t carry a lot of rubber stamps, while Joanne’s does. Hobby Lobby carries different card stock and A C Moore has a lot of dies. Joanne’s carries Craft Magazines and Michaels does not. And the list of differences and similarities goes on.
What motivates me to shop are several reasons – I’m running out of some particular item; I’ve got an occasion/holiday coming up; I’ve been commissioned by someone; a new die or stamp has been advertised.
One tip for all of you is to set up an on-line account with your favorite store. A lot of time, that item you can’t find on the shelf is actually “on-line” and sometimes (Yeah!) it is on sale. Please share your comments in the box below.
‘Til next time,